April 12, 2023
Landy Lu

Landy Lu, Ph.D., assistant professor of sport management in the School of Kinesiology, has recently published an article entitled “Relational pluralism, organizational status, and the adoption of collegiate varsity esports programs in the US” in European Sport Management Quarterly. This study examines the effects of different relational and organizational factors on the adoption of collegiate varsity esports programs. The study sample includes 1274 universities and colleges in the U.S. Results from this study show that interest associations (e.g., NCAA, NAIA) and local peer networks (e.g., collegiate athletic conferences, state community settings) have a significant effect on the establishment of varsity esports programs. Additionally, university ranking moderates the influence of different relational ties on esports adoption. The study provides implications for how practitioners should navigate relational ties to introduce and promote new programs in sport.