Lecturer, Sport Management - ([email protected])
Dr. Warren's primary research agenda broadly examines sport business strategy with an emphasis on sport marketing, sales, and fundraising. Whenever possible, he examines these, and other, topics in the context of soccer in North America. Most recently, Dr. Warren has authored two book chapters on the business and culture of soccer in the United States. His current projects seek to use service-dominant logic and service innovation theory to examine how sport organizations may best co-create value with spectators in a manner that can enhance community impacts. He is also currently conducting an international comparison of the business strategies of professional and amateur soccer leagues from the perspective of growing the game as a community asset.
